Contemporary Issues in Strategic Management

Til jouw bedrijfsstrategie naar een hoger niveau met gedreven.be en dit Engelstalig boek rond strategisch management

Korte inhoud

Managers face ongoing challenges brought about by catalysts such as deregulation and disruption which traditional strategic management tools are ill-suited to overcome. This textbook starts from the realities of top management strategic decision-making and provides an understanding of the strategic tools and techniques that can help in reaching desired outcomes.

Moving beyond the short-sighted goal of profit-maximization, the book considers true competitive advantage from both market- and state-based economic systems. Important contemporary issues are used to frame the text including business models, open innovation and emerging markets.

With truly global coverage to move beyond the West-centred consensus, this textbook is essential reading for postgraduate students of strategic management around the world.

Bijkomende info

Extra informatie

Auteur

Paul Phillips, Luiz Moutinho

Soort

Taal

Categorie

Strategisch Management

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