Global Strategy

Til jouw bedrijfsstrategie naar een hoger niveau met en dit Engelstalig boek rond strategie-implementatie

Korte inhoud

Global Strategy in Asia adopts an integrated cross-functional and cross-cultural approach to developing and implementing a successful strategy that takes into account the unique issues and challenges that managers must resolve in order to compete effectively in this environment. Using current examples and cases to demonstrate the value of the concepts and frameworks, and to stimulate critical thinking, Baliga has organized the book into five modules: Module 1 describes the overall context in which the manager operates Module 2 focuses on developing an in-depth understanding of the socio-political context, a step that is crucial in understanding the economic environment of the region Module 3 elaborates and refines Asian strategy, analyzing the issues that must be addressed by the various functional areas Module 4 focuses on the issues involved in implementing a strategy, including cross-cultural management and organizational structure Module 5 covers Asian and global megatrends, and evolving organizational forms and their impact on the global manager Complete with an instructors manual, and a companion website featuring cases with solutions, a test bank, and videos, Global Strategy in Asia will prove a key read for any graduate student of strategic management.

Bijkomende info

Extra informatie


Ram Baliga





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