Strategy First

A book of inspiring tales across the business world that will have readers thinking Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, leads readers through his strategic theory of relativity, a formula that illustrates how the most important aspect of a business leader’s role is to create and execute their strategy. Accompanied by a plethora of both triumphant and tragic examples from football to tech, Chase will inspire readers to re-examine the effectiveness of their current strategies, using the formula that served him in his time at some of the world’s most well-recognized companies. From 1987 to 2002 Brad Chase was a stalwart for Microsoft. After breaking records and winning awards for his marketing campaign of Windows 95 and then spearheading the turnaround of MSN.com, Chases ended his tenure at Microsoft as a senior vice president. Since 2002, Chase has served as an advisor and board member to many companies such as GE, Sonos, Expedia, and the Boys and Girls Club, as well as sharing his strategy-first mentality across the nation through public speaking.