The Strategy Game

Til jouw bedrijfsstrategie naar een hoger niveau met en dit Engelstalig boek rond strategieplanning, algemeen

Korte inhoud

This work on business strategy centres around the task given to the reader to revitalize MedTech, a troubled $150 million company, within five years. The reader is challenged, chapter by chapter, to hammer out the tough sequence of choices that a chief executive must make. The fictional result is the life or death of MedTech; the real-world result is an interactive business adventure that turns managers and employees at all levels into better strategists and decision-makers. The fun of the game lies in its what if approach, with each option branching into a myriad of instructive paths.
For example, at the end of Chapter One, readers must make their first critical decision: should MedTech focus on developing new products or should it spend more to market and sell existing products? The company’s key managers are bitterly divided in their opinions, but like real CEOs, the reader must decide – and face new consequences that demand further analysis and action. In the end, there are 33 different endings ranging from triumph to disaster. Readers can play the book again and again to explore the outcomes of different strategic choices.
On one level, The Strategy Game is a suspenseful thriller with the reader as the main character. On another level, it teaches fundamental and sophisticated truths about business – from competitors’ moves and industry changes to leading-edge practices and management styles, to customer demands and product breakthroughs.

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Craig R. Hickman




Strategieplanning > Algemeen

7 tips om gedreven te ondernemen

Voor de ondernemer verloopt de weg naar succes vaak mat vallen en opstaan. Maar hoeveel kan je als mens dan aan? En hoe vaak kan je terugveren na een tegenslag? 

Met onze 7 tips sta je sterker in je schoenen.