Creating Value through International Strategy

Til jouw bedrijfsstrategie naar een hoger niveau met gedreven.be en dit Engelstalig boek rond strategieplanning, internationaal

Korte inhoud

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.

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Auteur

Pankaj Ghemawat, Joan E. Ricart

Soort

Taal

Categorie

Strategieplanning > Internationaal