The Manager’s Guide to Strategy

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.
All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little “brushing up” now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.
The best strategies-and the most capable managers-are those that effectively match an organization’s capabilities with its customers’ needs.The Manager’s Guide to Strategy shows managers how to analyze a firm’s position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise-to the mutual benefit of both a company and its customers.