Advanced Strategic Management

Til jouw bedrijfsstrategie naar een hoger niveau met gedreven.be en dit Engelstalig boek rond strategisch management

Korte inhoud

This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students’ understanding of strategic management. This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.

Bijkomende info

Aanvullende informatie

Auteur

Mark Jenkins

Soort

Taal

Categorie

Strategisch Management