Economics And Management Of Competitive Strategy

Til jouw bedrijfsstrategie naar een hoger niveau met gedreven.be en dit Engelstalig boek / e-book rond strategieplanning, financieel

Korte inhoud

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Bijkomende info

Extra informatie

Auteur

Daniel F Spulber

Soort

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Taal

Categorie

Strategieplanning > Financieel

7 tips om gedreven te ondernemen

Voor de ondernemer verloopt de weg naar succes vaak mat vallen en opstaan. Maar hoeveel kan je als mens dan aan? En hoe vaak kan je terugveren na een tegenslag? 

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