Images of Strategy

Til jouw bedrijfsstrategie naar een hoger niveau met en dit Engelstalig boek rond strategieplanning, algemeen

Korte inhoud

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
• An innovative and multi-functional approach to strategic management.
• Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
• Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in todaya s world.
• Includes case examples to illustrate the chapters.
• Provides further reading sections and student questions
• Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at

Bijkomende info

Extra informatie


Cummings, Angwin




Strategieplanning > Algemeen

7 tips om gedreven te ondernemen

Voor de ondernemer verloopt de weg naar succes vaak mat vallen en opstaan. Maar hoeveel kan je als mens dan aan? En hoe vaak kan je terugveren na een tegenslag? 

Met onze 7 tips sta je sterker in je schoenen.