The Form of Success – Design as a Corporate Strategy

Til jouw bedrijfsstrategie naar een hoger niveau met en dit Engelstalig boek rond corporate strategie

Korte inhoud

20 years after the publication of the first edition of the book Designing Success, Professor Dr. Peter Zec, an expert on design and business communications, now presents a comprehensively revised version of his book that has long been out of print. Designing Success – Design as a Corporate and Product Strategy takes account of the social and economic changes of recent years and provides companies with an up-to-date guideline that explains how they can achieve success with the help of design. The book highlights the important role that design can play not only in product development, but also for the strategic orientation of an organisation – both in business management, as well as in company and product communication. The author furthermore offers numerous best-practice examples to illustrate how well-known companies have used design in the past in order to be successful in the market.

I. General introduction into design;
II. Specific introduction into design as a business strategy;
III. Product development and design;
IV. Product communication and design;
V. Corporate management and design.

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Extra informatie


Peter Zec




Corporate Strategie

7 tips om gedreven te ondernemen

Voor de ondernemer verloopt de weg naar succes vaak mat vallen en opstaan. Maar hoeveel kan je als mens dan aan? En hoe vaak kan je terugveren na een tegenslag? 

Met onze 7 tips sta je sterker in je schoenen.